Berlin Kelly founded Proud Pour in 2014 as a way to connect her passion for high-quality, sustainable foods and wines with her concern for the environment. She had begun creating fermented beverages as part of New York City’s Homebrewer’s Guild, and the light bulb went off one evening when she was drinking wine, eating oysters, and watching ShellShocked, a documentary about the oyster’s decline and efforts in New York to restore it. Soon after, Proud Pour was born.
Proud Pour works with exceptional winemakers to bring you high quality, sustainable drinks that fund local environmental restoration. Every time you buy a bottle of Mendocino Country Sauvignon Blanc, Proud Pour will fund one of their 22 nonprofit environmental partners to restore 100 wild oysters to local waters. This group of hardworking bivalves will filter 3,000 gallons of water a day, protecting coastlines from erosion, and provide habitat for fish, crabs, shrimp, and thousands of other species. By the way, eating oysters is good for the planet! Oyster farms improve water quality in the ecosystem around them, and the shells from oysters we eat can be collected and returned to the water as the foundation for new wild reefs. To date, sales of Sauvignon Blanc have helped restore over 11 million wild oysters.
You can drink to the bees as well! When you buy a bottle of Umpqua Valley Pinot Noir, 875 wildflowers are planted on farms to provide 90 sq ft of bee habitat and forage. Did you know bees pollinate one-third of the food we eat? Pollinating alongside the European honeybee are 3,600 other bee species native to North America, and like the honeybee, they’re in trouble. Threats to native bees include pesticide use, disease, and, critically, a lack of wildflowers and habitat. To date sales of Pinot Noir have helped plant 68 acres of bee habitat.
Proud Pour shares the mission of their environmental restoration partners and want our oceans to teem with billions of oysters and our land to be rich with bees sustaining agriculture and the ecosystem. These partners are doing amazing work to help heal the ecosystems that sustain us and our planet. We couldn’t be prouder to support their good work.